Matt TV: Videos von Matt Cutts

Matt Cutts beantwortet in seinem Blog diverse Fragen rund um Google & Co. Weil die Zahl seiner – echt informativen – Video-Postings zunimmt, hier mal die Videos im Überblick.

Session 1:

  • Including qualities of a good site

Session 2:

  • Including some SEO Myths

Session 3:

  • Should you Optimize for Search Engines or for Users?

Session 4:

  • Static vs. Dynamic urls: does PageRank flow the same to both? What pitfalls should I avoid with dynamic urls?
  • Can Sitemaps alert webmasters when their site has been hacked?
  • Can I do geotargetting within Google’s Quality Guidelines?

Session 5:

  • Merging acquired domains with 301s?
  • How to create a site architecture with themes and keywords?
  • My urls have too many parameters–can I serve up static HTML to Googlebot instead?
  • How to do split A/B testing?

Session 6: All about Supplemental Results

  • Should I worry about results estimates for 1) supplemental results 2) using the site: operator 3) with negated terms and 4) special syntax such as intitle: ? Answer: No. That’s pretty far off the beaten path.
  • Why do 301s take so long to be reflected in supplemental results? It’s been months
  • I started appearing in the supplemental results in May–should I be worried?

Session 7:

  • Does Google Analytics play a part in SERPs (Search Engine Result Pages)?
  • When does Google detect duplicate content, and how wide is the range?
  • I want to mark my page as porn in SafeSearch–what do you recommend?
  • Is it okay to make hyperlinks in option elements?

Session 8: Google Terminology

  • What’s the difference between an index update, an algorithm update, and a data refresh?
  • I also discuss these definitions in terms of June/July 27th as much as I can.

Session 9: All about datacenters

  • Can you tell us a little bit about Google datacenters?
  • Should all datacenters on the same Class C block be roughly the same?

Session 10:

  • Is it possible to search just for home pages?
  • News Flash: you can use strong and em instead of bold (b) and italics (i) !
  • Will we ever see kitty posts again?
  • What are Google SSD, Google RS2, and all those other things Tony Ruscoe found?
  • Does Google rank blog sites any differently than regular websites?
  • Does Google treat .gov.pl links with the same weight as regular .gov links?

Session 11: Reinclusion requests

  • How do I do a reinclusion request?
  • What should I put into a reinclusion request?
  • What does Google need to know before it reincludes a site in its index?

Session 12: Tips for Search Engine Strategies (SES) San Jose 2006

  • What tips and tricks do you recommend for Search Engine Strategies (SES) San Jose?
  • What sessions do you definitely plan to attend?

Session 13: Google Webmaster Tools

google.com/support can answer general user questions.

webmasters provides tools to

  • tell Google that www.domain.com and domain.com are the same
  • test out robots.txt files
  • discover crawl errors that Googlebot saw
  • see some spam penalties

Session 14: Recap of SES San Jose 2006

A short review of news from SES San Jose, and some educational or funny moments.

Includes:

  • Industry news
  • People I got to meet and didn’t get to meet
  • Some of the changes happening to people or companies recently
  • Fun moments

Session 15: Data center comments

A combination of review and weather update for datacenters as of August 23rd, 2006. Some comments on:

  • data refreshes on June 27th, July 27th, and August 17th 2006
  • Bigdaddy
  • Supplemental Results
  • Infrastructure that improves quality and gives more accurate site: results estimates

Plus a short reminder that

  • results estimates for site: are just estimates, with some reminders of their limitations (I mention too-high site: estimates in middle of the video, in the context of the “5 billion page” spammer whose best domain actually had <50K pages on it).
  • watching individual data centers may not be the most productive use of your time. 🙂

Session 16: Crawl dates in the Google cache

Matt talks about how Googlebot crawls the web, and what “crawl date” is shown on cached pages. In this video:

  • Red candy is a 404 page
  • Purple candy is a 200 (OK) page
  • Green candy is a 304 status code (page has not changed)

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