Matt TV: Videos von Matt Cutts
Matt Cutts beantwortet in seinem Blog diverse Fragen rund um Google & Co. Weil die Zahl seiner – echt informativen – Video-Postings zunimmt, hier mal die Videos im Überblick.
Session 1:
- Including qualities of a good site
Session 2:
- Including some SEO Myths
Session 3:
- Should you Optimize for Search Engines or for Users?
Session 4:
- Static vs. Dynamic urls: does PageRank flow the same to both? What pitfalls should I avoid with dynamic urls?
- Can Sitemaps alert webmasters when their site has been hacked?
- Can I do geotargetting within Google’s Quality Guidelines?
Session 5:
- Merging acquired domains with 301s?
- How to create a site architecture with themes and keywords?
- My urls have too many parameters–can I serve up static HTML to Googlebot instead?
- How to do split A/B testing?
Session 6: All about Supplemental Results
- Should I worry about results estimates for 1) supplemental results 2) using the site: operator 3) with negated terms and 4) special syntax such as intitle: ? Answer: No. That’s pretty far off the beaten path.
- Why do 301s take so long to be reflected in supplemental results? It’s been months
- I started appearing in the supplemental results in May–should I be worried?
Session 7:
- Does Google Analytics play a part in SERPs (Search Engine Result Pages)?
- When does Google detect duplicate content, and how wide is the range?
- I want to mark my page as porn in SafeSearch–what do you recommend?
- Is it okay to make hyperlinks in option elements?
Session 8: Google Terminology
- What’s the difference between an index update, an algorithm update, and a data refresh?
- I also discuss these definitions in terms of June/July 27th as much as I can.
Session 9: All about datacenters
- Can you tell us a little bit about Google datacenters?
- Should all datacenters on the same Class C block be roughly the same?
Session 10:
- Is it possible to search just for home pages?
- News Flash: you can use strong and em instead of bold (b) and italics (i) !
- Will we ever see kitty posts again?
- What are Google SSD, Google RS2, and all those other things Tony Ruscoe found?
- Does Google rank blog sites any differently than regular websites?
- Does Google treat .gov.pl links with the same weight as regular .gov links?
Session 11: Reinclusion requests
- How do I do a reinclusion request?
- What should I put into a reinclusion request?
- What does Google need to know before it reincludes a site in its index?
Session 12: Tips for Search Engine Strategies (SES) San Jose 2006
- What tips and tricks do you recommend for Search Engine Strategies (SES) San Jose?
- What sessions do you definitely plan to attend?
Session 13: Google Webmaster Tools
google.com/support can answer general user questions.
webmasters provides tools to
- tell Google that www.domain.com and domain.com are the same
- test out robots.txt files
- discover crawl errors that Googlebot saw
- see some spam penalties
Session 14: Recap of SES San Jose 2006
A short review of news from SES San Jose, and some educational or funny moments.
Includes:
- Industry news
- People I got to meet and didn’t get to meet
- Some of the changes happening to people or companies recently
- Fun moments
Session 15: Data center comments
A combination of review and weather update for datacenters as of August 23rd, 2006. Some comments on:
- data refreshes on June 27th, July 27th, and August 17th 2006
- Bigdaddy
- Supplemental Results
- Infrastructure that improves quality and gives more accurate site: results estimates
Plus a short reminder that
- results estimates for site: are just estimates, with some reminders of their limitations (I mention too-high site: estimates in middle of the video, in the context of the “5 billion page†spammer whose best domain actually had <50K pages on it).
- watching individual data centers may not be the most productive use of your time. 🙂
Session 16: Crawl dates in the Google cache
Matt talks about how Googlebot crawls the web, and what “crawl date†is shown on cached pages. In this video:
- Red candy is a 404 page
- Purple candy is a 200 (OK) page
- Green candy is a 304 status code (page has not changed)